For brands & partners
Media kit
Soft Luxe Finds is a beauty and soft-living journal written by Sara — the second act of a blog that has been running since 2010.
Who's behind it
I'm Sara. I write full-face routines by skin tone, drugstore dupes worth the swap, Sudanese and Khaleeji glow rituals, jewelry edits, and the cozy little luxuries that make a soft life feel possible. Everything is personally chosen and hand tested, then filed with the care of a fifteen-year archive.
My readers come for a real answer — which foundation actually matches, which gloss is worth the splurge, which drugstore pick does the same job for a third of the price — and they stay for the community corners: the book club, the advice column, and the AMA.
- Soft-life beauty
- Drugstore dupes
- Sudanese & Khaleeji glow
- Skincare rituals
- Jewelry
- Cozy home resets
- Books
The audience
Current numbers are shared on request — send a note and I'll pass along the latest follower counts, monthly site traffic and newsletter size.
- TikTok · @softluxefinds
- Instagram · @softluxefinds
- Pinterest · LolaDidThat
- YouTube · @softluxefinds
- Monthly site visitors
- Newsletter subscribers
What I do best
Full-face routines by skin tone
Drugstore full-face edits written three ways — light, medium and deep — each with the exact products and the order they go on.
Take a look →
The shade-match quiz
An interactive quiz that routes readers to the routine built for their complexion, with saved results and a personal history timeline.
Take a look →
The Beauty Shelf guides
Step-by-step rituals — glossing, slugging, lash care and more — each with a high-end pick and an affordable one side by side.
Take a look →
What's in my bag
An interactive flat-lay where every item is tappable, noted and linked.
Take a look →
The Reborn Book Club
A monthly pick with a live threaded discussion board readers actually post in.
Take a look →
Dear Diary & Community Corner
Reader questions answered in public — the AMA and advice column that keeps people coming back.
Take a look →
Ways to work together
Sponsored article
A full editorial feature written in the site's voice, with photography, honest notes and permanent placement.
Product edit inclusion
Your product placed inside a relevant edit — routines, shelf guides, seasonal roundups — as a linked card.
Affiliate partnership
Performance-based coverage through Amazon Associates or Impact, tracked per click and per retailer.
Newsletter feature
A dedicated section in the Sunday letter, written first-person.
Social + UGC
Short-form video and photo assets across TikTok, Instagram and Pinterest, usage rights negotiable.
Affiliate & disclosure
Soft Luxe Finds is a member of the Amazon Associates programme (store tag sarakaroum-20) and links to retailer partners through the Impact network. Every monetized link is marked and every article carries a plain-language disclosure.
Let's make something soft
Pitches, product sends, and partnership questions all land in the same inbox — and I answer them myself.