Soft ♥ Feminine ♥ Elevated ♥ Timeless
Primary Logo
Beauty ♥ Style ♥ Soft Living
Alternate Logo
Icon / Submark
Display Serif
Playfair Display
ABCDEFGHIJKLM abcdefghijklm 1234567890
Light weight only for the wordmark and headlines. High contrast, editorial, never bold.
Handwritten Script
Great Vibes
little luxuries, softly curated
Reserved for "finds", signatures and short journal notes — in dusty rose or blush, never for body copy. Body text stays in Lato.
Light Background
Dark Background
Favicon — heart S
Social Profile Icon
Usage Notes
Clear space
Keep space equal to the height of the heart-S on all four sides. Nothing crops or overlaps the wordmark.
Minimum sizes
Full wordmark: 120px wide. Submark: 32px. Below that, use the heart-S alone.
Please don't
No bold serif, no bright pink, no drop shadows, no stretching, no swapping the script, no replacing the heart-S with a plain S.